Page 8 - PGA Community News - February '19
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Page 8, PGA C.A.N.!                                                 February 2019                                                                                                                                                 February 2019

      Honda Classic Shatters Records

      Record Crowds. Record                             Morrissey’s UnLIMBited Foundation to provide financial   with PGA National Resort & Spa, PGA of America, Palm

      Charity. Bone-Chilling                            assistance to children who need limb-correction surgery,   Beach County, the City of Palm Beach Gardens and the
                                                                                                           PGA TOUR along with the support from Founders Club
                                                        has helped introduce golf to youth through the First Tee of
      Competition.                                      the Palm Beaches and has helped fund the summer program   sponsors Tire Kingdom and United Technologies, and more
                                                        attendance  of  kids  and  the  expansion  of  Loggerhead   than 200 other community-minded local sponsors. Player,
         The Honda Classic brought it all to Palm Beach County   Marinelife Center, a world-renowned sea turtle research,   corporate and spectator support has led to increased ticket
      in 2018.                                          rehabilitation, education and conservation center where   sales, parking revenues, concessions and sponsorships.
         The return date for 2019 has been set for Feb. 25 to March   youngsters learn about turtle recovery.     The Honda Classic has also benefited the past three
      3 and Justin Thomas will return to defend his title.     Several charities received proceeds from the American   years from marquee champions Adam Scott, Rickie Fowler
         It was Thomas who nearly holed a wedge on the par-5   Honda Birdies for Children program, where fans donate for   and Justin Thomas, who has risen to World No. 1 since his
      18th hole for a birdie to force a playoff with Luke List. Then   the chance to guess the number of birdies in the tournament.   victory in the 2018 Honda Classic.
      he nailed a 5-wood over the water on the first playoff hole   That program will return in 2019. Information is available      Who will win in 2019?
      to set up an easy two-putt birdie that was good enough for   at                    The countdown has begun to when we will find out.
      the victory.                                         When The Honda Classic moved to PGA National Resort
                                                        & Spa in 2007, it awarded
                                                        $505,000 to charity. By 2010,
                                                        it had eclipsed the $1 million
                                                        mark  ($1,018,000)  and  it
                                                        broke through the $2 million
                                                        barrier in 2013 with $2.114
                                                        million in contributions. It
                                                        surpassed  the  $3  million
                                                        barrier in 2016 and now
                                                        has  broken  through  the  $4
                                                        million threshold.
                                                           The growth is a testament
                                                        to American  Honda’s  37
                                                        years as the longest-standing
         After the scintillating Sunday afternoon theatre, The   title  sponsor  on  the  PGA
      Honda announced that record crowds attended the 2018   TOUR as well as partnerships
         Propelled by the return of Tiger Woods, which fueled an
      unprecedented turnout on Friday, the 2018 Honda Classic
      attracted 224,642 confirmed spectators. The attendance
      rise led to across the board increases in concessions
      and merchandise revenue and coincided with increased
      sponsorship participation. And that of course meant more
      money raised for charity.
         The Honda awarded a record-shattering $4.55 million
      to South Florida children’s charities after the tournament;
      the 12th consecutive year the PGA TOUR event has been
      able to increase its impact on the lives of local children and
      their families.
         More than 50,000 children and their families who are
      affiliated with 137 charitable organizations in the Palm
      Beach County area benefited from the proceeds of the Honda
      Classic Cares initiative.
         The $4.55 million was $920,000 or 25 percent more than
      the $3.63 million that was distributed in 2017.
         “We  continue  to  raise  the  bar  and  challenge  the
      imagination on the impact we can make on the Palm Beach
      County community,” Honda Classic Executive Director
      Kenneth R. Kennerly said. “We couldn’t be more ecstatic
      about this year’s results which are a tribute to the fans
      who enjoy our tournament each year, our sponsors led by
      American Honda, the longest standing title sponsor on the
      PGA TOUR, and of course the players who have embraced
      our event and participate each year.”
         The $4.55 million which was awarded included a third-
      consecutive individual grant of $1 million to the Nicklaus
      Children’s Health Care Foundation.
         The Honda Classic has given close to $40 million to
      South Florida children’s charities since its inception 37
      years ago including almost $25 million in the 12 years since
      Children’s Healthcare Charity Inc. took over the event and
      moved it to PGA National Resort & Spa.
         Some of the initiatives evolving from The Honda
      Classic’s  charity  disbursements  last  year  ranged  from                                                                          Terminal
      helping preschool children involved with Literacy Coalition   Guaranteed                                                           Conveniently
      and Grandma’s Place enter kindergarten with essential     Pick Up                                                                     Located
      school readiness skills, to creating opportunities for children   On Your                                                          At Palm Beach
      fighting cancer to meet other young cancer warriors which   Schedule                                                               International
      creates a sense of community through POST, to supporting                                                                              Airport
      a safe place for kids to come together free of bullying and
      stress and share through song as members of Young Singers
      of the Palm Beaches.
         The Honda Classic also teamed with young Tommy


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