Page 6 - Hobe Sound Reflections - September '19
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                                                                                                                                                                                                                                 LOOK


                                                                                                                                                                                                              BEYOND



                                                                                                                                                                                                             THE A GENTS





                                                                                                                                                                                           W A TERFRONT PROPER TIE S AND CL UB C OMMUNITIE S




                                                                                                                                                                                                    hen your real estate agent isn’t inviting you to meet their marketing team, there likely isn’t
                                                                                                                                                                       W                         is as much a marketing firm with expert knowledge and a budget to focus on a sale of your
                                                                                                                                                                                                   one. When you visit Waterfront Properties corporate office it will be obvious that Waterfront


                                                                                                                                                                                               property as it is a real estate brokerage.







                                                                                                                                                                          The Waterfront Advantage                                          Email Marketing Team
                                                                                                                                                                          The last word that could ever be used to describe                 Through use of email marketing, Waterfront is able
                                                                                                                                                                          Waterfront Properties is ordinary. At Waterfront’s                to communicate directly with thousands of potential
                                                                                                                                                                          marketing headquarters, a diligent and enthusiastic staff         buyers looking for properties similar to your home’s
                                                                                                                                                                          works hand-in-hand with real estate agents. Together,             location and price range. Waterfront’s agents often
                                                                                                                                                                          they collaborate to expertly market their sellers’                know about properties before they are on the market
                                                                                                                                                                          properties and reach buyers all over the world. Don’t             which allows buyers to hear about them before they
                                                                                                                                                                          assume this is the norm in every real estate office.              appear in MLS.



                                                                                                                                                                          David Abernathy, Business Manager at Waterfront,                  Print Production Team
                                                                                                                                                                          says “my colleagues at other brokerages are envious               Waterfront’s team of production specialists and
                                                                                                                                                                          of Waterfront’s 20+ person marketing team, who                    graphic designers collaborate to create, high quality,
                                                                                                                                                                          don’t need to outsource key marketing projects.” The              marketing materials such as brochures, postcards, local
                                                                                                                                                                          company’s dedicated marketing budget provides the                 publications and special mail pieces. Their massive,
                                                                                                                                                                          marketing team with the most up-to-date marketing                 industrial-sized printer allows the team to create all
                                                                                                                                                                          technology, equipment and strategies.
                                                                                                                                                                                                                                            materials in-house and in a timely fashion.

                                                                                                                                                                          How?                                                              Behind the scenes, the marketing team assists
                                                                                                                                                                          Here is a glimpse behind the scenes…
                                                                                                                                                                                                                                            Waterfront agents to solely focus on quickly connecting
                                                                                                                                                                                                                                            sellers and buyers.

                                                                                                                                                                          Photo Expertise/Graphic Design Team
                                                                                                                                                                          In the digital arena in which we work, Waterfront’s in-           Owners/Brokers from many other areas have come to
                                                                                                                                                                          house photographers, graphic designers and photo                  Waterfront to learn from Rob Thomson, Waterfront’s
                                                                                                                                                                          editors are highly trained and work with the agents to            managing partner, about how the marketing team is
                                                                                                                                                                          understand the home features that buyers are looking
                                                                                                                                                                                                                                            able to free up agents’ time to focus entirely on finding
                         Call Jaime Schwartz                                                                                                                              for. Then the team is able to highlight the best features         buyers for their sellers’ properties.
                                                                                                                                                                          of sellers’ properties in all marketing materials.  Using
                                                                                                                                                                          specific, proven strategies, they’re able to captivate
                                                                                                                                                                          buyers’ interest with photos and designs that make an             When deciding to sell or buy property, Waterfront
                                                                                                                                                                                                                                            invites you to visit their marketing headquarters to meet
                                                                        To Sell                                                                                           impact.                                                           with Thomson and the marketing team. They promise it
                                                                                                                                                                                                                                            will be anything but ordinary.

                                                                                                                                                                          Internet/SEO/Social Media Team
                  Your Hobe Sound Property                                                                                                                                In today’s world of digital giants like Amazon and

                                                                                                                                                                          Facebook, Waterfront knows the importance of web
                                                                                                                                                                          dominance. With a dedicated team focusing on the
                                                                                                                                                                          Internet and digital marketing, Waterfront’s websites
                                                                                                                                                                          consistently appear at the top of Google. Their sellers’
                                                             772.263.0978                                                                                                 properties are promoted on thousands of local, national

                                                                                                                                                                          and international real estate websites and social media
                                                                                                                                                                          channels, creating maximum online exposure for homes
                                                                                                                                                                          to the right audiences all over the world.                               Rob Thomson | rt@wfpcc.com | 561.818.6221








                              HOBE SOUND REAL ESTATE                                          FINANCING AVAILABLE THROUGH                                            INSURANCE AVAILABLE THROUGH                                            WATERFRONT YACHT BROKERAGE
                            Intracoastalcanalhomes.com                                     FBC Mortgage LLC | 561.745.1504                                     First Florida Insurance | 561.743.5688                                            info@waterfrontyacht.com |
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