Page 5 - Southern Exposure - July '20

Southern Exposure, Page 5

Louis Vuitton Wine?

‘Where Fashion And Wine Merge ...’

By Laura Berrio, Freelance Writer/Blogger
When I think of Dom Perignon, Veuve Clicquot, and In the past you could buy a Louis Vuitton wine carrier path. Ferragamo and Bulgari
French wine, I picture a small family-owned business with … but now you can buy their wine and Champagne to have vineyards and estates
fields of old vine grapes. In reality you have to look to the go in them. In 1987 Louis Vuitton and Moet Hennessy in Southern Tuscany. One
fashion industry to find the owner. merged and formed LVMH. LVMH now owns over 60 of the Guess brothers, who
Wine and fashion are two of life’s greatest pleasures! What subsidiaries, including Dom Perignon, Veuve Clicquot, cofounded the company, has
goes better than a glass of wine and a fashion magazine? and Belvedere Vodka, along with many other “luxury a 55-acre Napa vineyard and
You don’t have to look far to find brands like Louis Vuitton, brands.” winery. Chanel bought St.
Chanel, Ferragamo and Diesel in the wine business! Other fashion companies have followed the same Supery vineyard and winery
in Napa.
With all of these “luxury”
brand companies lending
their name and efforts to
making great wine and Champagne, it has me thinking
of other fun potential ventures. …
• AVEDA could make an organic wine
• Rolex could make Champagne to rival Dom Perignon
• YSL could make a wine that has anti-aging beauty
properties
The list is endless, but one thing is for sure, more and
more companies are entering the world of “wine” and
changing our perception of our everyday glass of wine
to that of a “lifestyle” choice.
~Cheers!

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