Page 7 - The Shores of Jupiter - July '20

The Shores, Page 7
The Honda Classic To Distribute Record $5.35 Million To

Local Charities, Impacting The Lives Of 91,000 Children

Virtual Honda Classic Cares such a great sponsor. We are all indebted and appreciate making on the lives of children in the local community.”

Week Celebrates 14th Straight everything that The Honda Classic does year after year.” The growth of the Honda Classic’s charitable donations
is a testament to American Honda’s 39 years as the
“The Honda Classic moving to Palm Beach County
Year Of Record Gains was the catalyst to us starting the Nicklaus Children’s longest-standing title sponsor on the PGA TOUR as well
Health Care Foundation,” Barbara Nicklaus said. “We as partnerships with PGA National Resort & Spa, PGA
The Honda Classic is awarding a record-shattering are so proud to be involved. More than $1 million for of America, Palm Beach County, the City of Palm Beach
$5.35 million to 103 South Florida philanthropic each of the last five years has impacted a lot of families Gardens and the PGA TOUR along with the support
organizations in 2020, the 14th consecutive year that the through the foundation and will continue to do so.” from Founders Club sponsors Tire Kingdom and United
PGA TOUR event has been able to increase its impact on The Honda Classic Cares mission of giving back to Technologies and more than 200 other community-
the lives of local children and their families. the children of the community is reflected by more than minded local sponsors.
The Honda Classic has now surpassed $50 million in 80 percent of all distributed funds being allocated to While the tournament strives to provide Palm Beach
charitable contributions as American Honda approaches improving pediatric services. County with a premier professional sporting event, the
its 40th year as title sponsor of the PGA TOUR event, Along with the Nicklaus Children’s Health Care ultimate goal is to positively impact youth in need and
including almost $35 million in the 14 years since Foundation grant, Bella’s Angels, Cystic Fibrosis create a brighter future for our community.
Children’s Healthcare Charity, Inc. became the host Foundation, Florida Outreach Center for the Blind, The growth of this year’s Honda Class Cares grant
organization and moved the event to PGA National Healthy Mothers & Healthy Babies Coalition of Palm allocations was fueled by expanded sponsor and charity
Resort and Spa. The $5.35 million is up from the $5.1 Beach County, Gold Coast Down Syndrome Organization, participation at the 2020 tournament where 22-year-old
million distributed in 2019 and is impacting more than Pediatric Oncology Support Team (P.O.S.T), and South Korean golfer Sungjae Im won his first PGA TOUR
91,000 children and their families this year in Palm Beach Quantum House are also receiving grants in that category. event. Im is currently the top-ranked player in the PGA
County. Needs that evolved because of the pandemic were TOUR FedEx Cup standings.
The money is being distributed during Honda Classic not a criteria for funds from The Honda Classic, but the The 2021 Honda Classic will be played March 18 to
Cares Week, June 22-26, which is being held virtually tournament was able to provide a separate gift of $62,500 21, 2021 at PGA National Resort & Spa.
for the first time due to the coronavirus pandemic. to Palm Beach County Schools to help fund the purchase
The tournament’s annual Celebration of Philanthropy, of laptops for children studying at home, in addition to the
June 25 will also be held via WebEx with a virtual drawing $205,077 provided to The Glades Initiative in Belle Glade
taking place among four finalists in the Birdies for through a grant and the Birdies for Children program.
Children program for a new 2020 Honda Insight Hybrid Those funds are helping Glades Initiative manage its
vehicle. Fans donate each year for the chance to guess the growing needs which include weekly food distribution to
number of birdies in the tournament. Forty-seven entrants more than 200 families in the Belle Glade area impacted
each correctly guessed the total of 1,172 birdies recorded by the coronavirus pandemic.
at the 2020 Honda Classic. The field is being pared via In addition to The Glades Initiative - which includes
drawing to four individuals who will participate in the the Glades Area Food Bank, Nutritional Education and
virtual event to determine a winner. Residential Navigational services – The Honda Classic
“We are very proud of what we have been able to continued to make a special effort in Western Palm Beach
achieve with another record distribution to so many through additional grants to The Literacy Coalition, Louis Vuitton
charities which benefit children in the Palm Beach Young Singers, Student Aces and Hope Symphony.
County area,” Honda Classic Executive Director Kenneth Honda Classic Cares will be aligning with educational
R. Kennerly said. “But while we feel that it is fine to initiatives throughout Palm Beach and Martin County Wine? ‘Where
celebrate this success, our hearts and prayers go out to through Adopt-A-Family, Artist Showcase, Boys and
everybody suffering through these tough times and we Girls Clubs of Martin County, Busch Wildlife Sanctuary,
don’t want to overshadow the tremendous need of those Education Foundation, Els for Autism, Hobe Sound Early Fashion And
people and their families.” Learning Center, Loggerhead Marinelife Center, TGR-
“We hope that this $5.35 million touches a great Tiger Woods Foundation, Suits for Seniors and Urban
number of them. We were fortunate that we were able Youth Impact. Wine Merge ...’
to hold our tournament two weeks before the world shut “The continued support we receive from the Palm
down.” Beach County community, our sponsors led by American
The $5.35 million being awarded includes a grant Honda, the longest-standing sponsor on the PGA TOUR By Laura Berrio,
of $1.4 million to the Nicklaus Children’s Health Care and the players who embrace our event and our volunteers Freelance Writer/
Foundation, the fifth-consecutive year the foundation has continues to allow us to extend our charitable reach each Blogger
received more than $1 million from Honda Classic Cares. year,” Kennerly said. “This year’s virtual Honda Classic When I think of Dom
“That’s fantastic,” Jack Nicklaus said. “Honda is the Cares Week gives us a platform to celebrate our grant Perignon, Veuve Clicquot,
longest-running sponsor on the PGA TOUR and has been recipients and view the powerful impact that we are and French wine, I picture
a small family-owned
business with fields of old
vine grapes. In reality you
have to look to the fashion
industry to find the owner.
Wine and fashion are
two of life’s greatest pleasures! What goes better than a
glass of wine and a fashion magazine? You don’t have
to look far to find brands like Louis Vuitton, Chanel,
Ferragamo and Diesel in the wine business!
In the past you could buy a Louis Vuitton wine carrier
… but now you can buy their wine and Champagne to
go in them. In 1987 Louis Vuitton and Moet Hennessy
merged and formed LVMH. LVMH now owns over 60
subsidiaries, including Dom Perignon, Veuve Clicquot,
and Belvedere Vodka, along with many other “luxury
brands.”
Other fashion companies have followed the same
path. Ferragamo and Bulgari have vineyards and estates
in Southern Tuscany. One of the Guess brothers, who
cofounded the company, has a 55-acre Napa vineyard and
winery. Chanel bought St. Supery vineyard and winery in
Napa.
With all of these “luxury” brand companies lending
their name and efforts to making great wine and
Champagne, it has me thinking of other fun potential
ventures. …
• AVEDA could make an organic wine
• Rolex could make Champagne to rival Dom Perignon
• YSL could make a wine that has anti-aging beauty
properties
The list is endless, but one thing is for sure, more and
more companies are entering the world of “wine” and
changing our perception of our everyday glass of wine
to that of a “lifestyle” choice.
~Cheers!