Page 15 - Stuart Exposure - June '21

Stuart Exposure, Page 15
Louis Vuitton Wine?

‘Where Fashion And Wine Merge ...’

By Laura Berrio, In the past you could buy a Louis Vuitton wine carrier • AVEDA could make an organic wine
Freelance Writer/Blogger … but now you can buy their wine and Champagne to go • Rolex could make Champagne to rival Dom Perignon
When I think of Dom in them. In 1987 Louis Vuitton and Moet Hennessy merged • YSL could make a wine that has anti-aging beauty properties
Perignon, Veuve Clicquot, and formed LVMH. LVMH now owns over 60 subsidiaries, The list is endless, but one thing is for sure, more and more
and French wine, I picture including Dom Perignon, Veuve Clicquot, and Belvedere companies are entering the world of “wine” and changing our
a small family-owned Vodka, along with many other “luxury brands.” perception of our everyday glass of wine to that
business with fields of old Other fashion companies have followed the same of a “lifestyle” choice.
vine grapes. In reality you path. Ferragamo and Bulgari have vineyards and estates ~Cheers!
have to look to the fashion in Southern Tuscany. One of the Guess brothers, who ~ Keep the conversation going and the
industry to find the owner. cofounded the company, has a 55-acre Napa vineyard and wine flowing!
Wi n e a n d f a sh i on winery. Chanel bought St. Supery vineyard and winery Follow the Vine on Instagram @
are two of life’s greatest in Napa. VineVibeUncorked.
pleasures! What goes better than a glass of wine and a With all of these “luxury” brand companies lending
their name and efforts to making great wine and
fashion magazine? You don’t have to look far to find Champagne, it has me thinking of other fun potential real eState
brands like Louis Vuitton, Chanel, Ferragamo and Diesel
in the wine business! ventures. …
Treasure Coast Real Estate

Report

If You Can’t Beat Them, Join Them. I
Partnered With Redfin

By Jim Weix
It is no secret that
traditional real estate has
Stuart changed, particularly when
it comes to commissions.
There are few sellers
out there willing to pay
Enjoy You Summe
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Enjoy Y
Enjoy Y ou S umme somebody a 6 percent
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umme
commission to sell their
home, particularly now
At HarborChase when it often sells in three
days or less.
That is why I decided to partner with Redfin (https://
www.redfin.com/real-estate-agents/james-weix). I still
work with The Keyes Company, but now my potential
sellers and buyers can benefit from the savings that Redfin
can offer them. That includes lower sales commissions for
sellers and cash back for buyers. It is a winning situation
for both.
Granted, I already offer sellers a deal on commissions
and I will give cash back to my buyers. However, I have
discovered that partnering up with Redfin helps me reach
more buyers and market my listings to six million people
a month that I may not reach otherwise.
It has been an interesting journey to reach this point
though. I watched when Zillow first came on the scene.
Most Realtors shared their listings with Zillow for the
®
added exposure. Soon Zillow became the most popular
real estate site for people looking for homes. Their sister
company, Trulia, is the second most popular.
Zillow then took our listings, which we provided for
free, and offered to sell us “buyer leads” for the properties
that were being given to them for free. I’ll let you decide
how smart that was!
However, Realtors worked with the situation the best
they could. Zillow gladly took our money and promised
that they would never be a competitor. Needless to say,
Zillow is now opening brokerage firms across the United
States.
So, when I thought of how I could best serve my
clients, I decided to partner with one of the firms that
my potential clients were using: Redfin. Realtors with
Redfin handle roughly three times as many clients than
the average Realtor.
Yes, if I am honest with myself, I miss the days
of traditional real estate. List a home, advertise it in
magazines, hold open houses, etc. However, like nature,
the only thing constant in business is change. We need to
change with it.
Jim Weix is a broker associate with The Keyes
MULTIPLE RESTAURANTS | SALON & SPA Company. Jim has 24 years of experience selling real
estate full time. If you have questions or want the services
FITNESS CENTER of an experienced expert, you can reach Jim at (772) 341-
2941 or jimweix@jimweix.com.
Schedule a tour and take home

a picnic dinner for four!
*

650 NW Fork Road | Stuart, FL 34994 | (772) 763-5746

www.HarborChase.com
*For a limited time. ALF# 13531
Some restrictions may apply.