Page 7 - Jupiter Ocean Mile - September '21
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Jupiter Ocean Mile, Page 7
LMC Gains Year-Round Sponsorship With Lilly Pulitzer
To Support Beach Cleanups
Recently, Loggerhead Marinelife Center (LMC) once “Like so many of us, my happy place has always been Palm
again joined forces with Lilly Pulitzer, the clothing brand that Beach County’s beaches, and now with the help of Lilly Pulitzer,
is equally known for its iconic resort wear and philanthropic we’re adding even more sunshine to our shorelines.”
efforts. Lilly Pulitzer and LMC will be in a year-long The year-round sponsorship will entail hosting a community
partnership to help support weekly beach cleanups on Juno giving event this fall throughout Palm Beach County Lilly
Beach, Fla. Pulitzer retail stores. This event will also highlight the two
“It’s a privilege working with over 90 global conservation local and late pioneering females, Lilly Pulitzer and LMC’s
partners, but especially when we get to work with a Eleanor Fletcher, on Pulitzer’s birthday, Nov. 10.
company whose roots are also in South Florida,” said LMC Everyday visitors are also welcome to lend a hand at
Conservation Manager Katie O’Hara. “There is no question Saturday’s Juno Beach cleanups. Every Saturday at 8:30 a.m.,
that the same charitable spirit of the barefoot Palm Beach guests can meet at LMC’s back gate by the east parking lot to
princess, Lilly Pulitzer, still exists with her brand today. pick up beach cleanup supplies.
Her resort wear line isn’t just Valerie Tovar, Natalie Longo, Olivia Howson
drawing people to paradise,
but is actively protecting it.” Here’s to making our beaches as bright as our closets!
In 2020, the marine For more information on becoming a beach cleanup sponsor,
debris sort report showed please contact Pam Dyar at pdyar@marinelife.org.
that 99,967 pieces of debris Loggerhead Marinelife Center
were collected on Florida Loggerhead Marinelife Center (LMC) is a nonprofit sea
beaches by LMC and turtle research, rehabilitation and educational institution that
partnering organizations. A promotes conservation of ocean ecosystems with a focus on
total of 99 beach cleanups threatened and endangered sea turtles. The center features an
were conducted and revealed on-site hospital, research laboratory, educational exhibits and
that the greatest offenders aquariums, and also operates the Juno Beach Pier, which hosts
were plastic, including hard, world-class angling and sightseeing. Situated on one of the
foam and film plastics as world’s most important sea turtle nesting beaches, Loggerhead
well as cigarette butts, bottle Marinelife Center is open daily and hosts over 350,000 guests
caps, and wrappers. In 2021, free of charge each year. The center’s conservation team
a PEW Charitable Trusts works with 90 local and international organizations across
and SYSTEMIQ, Ltd. study six continents to form partnerships and share conservation
revealed that the amount of Beach cleanup participant initiatives and best practices that are core to its mission of
plastic that flows into the ocean conservation. The center is expanding and has launched
oceans every year is expected to nearly triple by 2040 to 29 its Waves of Progress capital expansion campaign, designed
million tons. to accelerate and amplify LMC’s conservation and education
“Every piece of plastic, every helping hand, it makes a impact. When complete, the facility will offer one of the world’s
difference. These weekly cleanups provide fun and inspiring most advanced and unique experiences for guests and scientific
opportunities for every age to get involved with ocean partners. For more information, visit www.marinelife.org or
conservation and it’s an honor to support LMC’s mission,” said call (561) 627-8280.
Lilly Leas Ferreira, granddaughter of Lilly Pulitzer, a fourth- Lilly Pulitzer
generation Palm Beacher, real estate agent, and brand consultant. Lilly team visit at LMC Lilly Pulitzer speaks to generations of rule-breaking, sun-
followers who celebrate the spontaneous bohemian spirit
of Lilly Pulitzer. The company’s effortless fashions are truly
born from an original. It all happened by accident, when
in 1959-ish Lilly (McKim) Pulitzer – a stylish Palm Beach
hostess and socialite whose husband Peter Pulitzer owned
several Florida citrus groves – needed a project of her own.
With Peter’s produce, she opened a juice stand on Via Mizner,
just off Worth Avenue in Palm Beach. Lilly’s business was a
hit, but squeezing oranges, lemons, limes, and pink grapefruit
Jupiter Beach Specialists made a mess of her clothes. Realizing that she needed a juice
stand uniform, Lilly asked her dressmaker to design a dress
that would camouflage the stains. The result? A comfortable
sleeveless shift dress made of bright, colorful printed cotton in
sold sold pink, green, yellow and orange. Although her customers liked
Lilly’s juice, they loved her shift dresses. Soon Lilly was selling
more shift dresses than juice, so she decided to stop squeezing
and focus on designing and selling her “Lillys.” Lilly became
a fashion sensation and a creator of authentic American resort
wear as we know it. The brand recently celebrated its 60th
anniversary and continues to create authentic printed styles
straight from the in-house print design studio. Learn more at
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