Page 14 - Boca Expsoure - August '22

Page 14, Boca Exposure
Kaye Communications PR & Marketing Wins

Ninth Bernays Award For PR Excellence:

2022 Best Special Event

Capping off 25 years of making indelible impacts • Best PR Campaign by a Small Company/Firm:
and imprints in South Florida for its clients, Kaye Habitat for Humanity of South Palm Beach County’s
Communications has won a coveted Gold Coast Public Women Build, a women-exclusive “Sisterhood of the
Relations Council 2022 Bernays Award for PR Excellence Pink Hard Hat” experiential “fan and fund” raiser.
for Best Special Event. The firm was recognized for its • Best PR Campaign by a Small Company/Firm:
event ideation, strategy, production, community relations BEE Positive Now™ campaign for Broken Sound
and media relations for the sold-out inaugural Moms & Club, a 5-Star Platinum Club of America private club
Pups “Bark & Brunch” ‘fun, fan and fund’ raiser to benefit and internationally respected sustainability leader.
Tri-County Animal Rescue’s “Together Fur-ever” Medical • Best Special Event: Inaugural Boca Raton Mayors
Fund. Fund monies help to pay in full, or subsidize, low- Ball presented by the Rotary Club Downtown Boca Raton
cost full-service veterinary and animal hospital services at (conceived and produced pro bono by KCOM-PR) to benefit
the Tri-County rescue organization’s on-site, state-of-the- the health and wellness needs of Boca Raton’s nonprofits.
art vet clinic for pet owners who are financially challenged • Nonprofit/Charity Project Or Campaign (Budget
or experiencing other economic crises. Under $100,000): The Great Doggie Dine-Out & Paws
This is Kaye Communications’ (KCOM-PR’s) ninth Fest “peeps and pups” event to raise “fans and funds” to
Bernays Award, named for the father of public relations benefit client Tri-County Animal Rescue.
Edward Bernays. Last year, the Kaye public relations firm Bernays Award – Bonnie Kaye with Jon Kaye • Best Project on Behalf of a Nonprofit Organization:
was the only Palm Beach County entity to receive a 2021 “Our Legend, Her Legacy”: Countess de Hoernle’s
Bernays Award; it won for the Best PR Campaign by a High-profile Boca Raton Pup Rescue Moms Marta 100th Birthday Gala and Community Celebration
Small Company/Firm for its concepting and activating its Batmasian, Andrea Kline and Constance Scott – who presented by the Order of St. John to benefit five area
“The New Way to Club” brand reinvention and repositioning have long advocated for this nonprofit animal rescue nonprofits selected by the Countess.
campaign for Boca Lago Golf & Country Club. organization – were honored. A host committee of well- • Best PR Campaign by a Large Company or Firm:
Gold Coast Public Relations Council is the largest connected Boca residents was recruited to help share the The $100 Hamburger campaign to debut the Old
independent organization in South Florida of public event, mission and chance to win ticket sales with their Homestead Steakhouse at the Boca Raton Resort & Club
relations, marketing and communications professionals closest circles. Pup Star Host terrier Tamar Batmasian that benefited Make-a-Wish Foundation; achieving $1.7
from Palm Beach, Broward, Martin and Dade counties. welcomed guests. Reach out to sponsors and donors million in broadcast coverage alone within the first 48
Its prestigious Bernays Awards program serves as the offered various levels of themed sponsor categories: hours of debut.
“Regional Oscars” for the South Florida public relations “Paws Up” Red Carpet, “Pet Protector” (ADT), “Tail- Kaye Communications is an award-winning South
industry. The judges panel annually consists of journalists wagging” Valet, Beau’s “Bark” Bars, “Pupolicious Décor” Florida-headquartered integrated marketing and public
and former and current public relations executives. To and annual Healing Clinic Kennel dedications. relations firm based in Boca Raton that provides
ensure impartiality, none are members of the organization. The Ninth Bernays Win Caps Off 25th Anniversary “seriously strategic” integrated communications counsel,
“The stature of the others in the special event Commemoration Of Kaye Communications develops authentic original content and implements
nomination category this year made the win so much In addition to being presented the win this year, market-relevant multi-audience programs, initiatives
more coveted,” shared KCOM-PR founder, president and KCOM-PR has won past Bernays Awards for the and campaigns for regional and national B2B, consumer
chief strategist Bonnie S. Kaye. Contenders were the City following projects and campaigns on behalf of business brands in a variety of industries with demonstrated
of Boynton Beach, Discover the Palm Beaches and the and nonprofit organizations: expertise in public/private partnerships.
Cultural Council for Palm Beach County, Palm Beach • Bernays PR Star Award: Presented for best To achieve success, KCOM-PR provides “think tank”
Civic Association and Palm Tran public transportation overall and longstanding excellence for “building a solid insights, ideation and media relations interface to create
system. “Their achievements too were stellar, so being reputation for serving a variety of business, lifestyle and news-generating opportunities and engaging events to
on the slate with these public entities and then winning nonprofit clients over the years.” increase brand awareness and education, media/influencer
was even more gratifying.” • Best PR Campaign by a Small Company/Firm: storytelling, alliance-building, grassroots interfacing
Special Event Focused Attention On Little-Known “The New Way to Club” brand and marketing reinvention and impactful community relations imprints. The firm,
COVID-19-Related Community Wellness Need campaign for Boca Lago Golf & Country Club, a private celebrating 25-plus years of client impacts and imprints,
With so many other COVID-19 nonprofit needs taking equity membership country club that was transitioning is located at 980 North Federal Highway, Suite 110, Boca
priority at the time for 15-plus months with extensive to a non-equity private club membership following Club Raton, FL 33432. For more information, call (561) 392-
media attention, Tri-County Animal Rescue needed acquisition by an independent owner. 5166, or visit www.kcompr.com.
to create a news-generating springboard fundraiser to
amplify awareness of yet another vulnerable population. Advertise in This Newspaper! Call 561.746.3244
These were families of pets who were desperately in need
of vet care, but were financially forced to neglect care
that could, if not treated, lead to unnecessary pain, death
or even gut-wrenching pet surrenders. Everyone deserves a doctor who they
Exceeding all its messaging, “fun, fan and fund”
raising and awareness goals, the first-time event helped trust and like. One who listens and
heal and save the lives of the most vulnerable, generated
zero surrenders of pets treated, and increased Medical takes their time to answer questions
Fund resources to serve 53 families. The event secured
and engaged new donor and sponsorship relationships, and address concerns. A doctor who is
laid the foundation for a formidable new branded annual
Tri-County Animal Rescue fundraiser and increased available when you need them most.
media coverage about Tri-County Animal Rescue, its
nonrescue services at its pet clinic, its Medical Fund and
how the nonprofit helps support the financially challenged
within the community it serves. I provide proactive, preventive, wellness & sick care to
KCOM-PR Delivers “The Perfect Afternoon For adult patients at my concierge medical practice.
Dining ‘With And For’ Dogs”
As COVID-19 gathering restrictions were reduced,
people were starting to look forward to getting out To discuss your health needs, and my care model, you
again within safe “feel good, do good” environments
to socialize and support community needs. Within a are invited to a complimentary meet and greet with
rapid six-week timeframe and in strict adherence to me - by video, phone or, when the pandemic permits,
CDC guidelines, KCOM-PR conceptualized, branded,
introduced, promoted and produced the inaugural Moms in-person at my practice.
& Pups “Bark & Brunch.”
Positioned as a news-generating kickoff for Mother’s Please call 561.368.0191 to schedule your meet and
Day week, more than 125 paw-loving advocates and
dozens of their pups enjoyed joyful open-air, courtyard greet with me. I look forward to meeting you.
brunch and themed festivities to celebrate pup rescue
moms and raise funds. These included live music, free- Steven E. Reznick, MD, FACP
flowing Bloody Mary and Bellini Bars, a doggie treat Recognized as a “Best Doc”. Practicing in our community since 1979.
buffet, Mom & Pooch Photo Station, Mother’s Day
boutique gift shopping, silent auction, “KARMA Luxury
Weekend” Chance-to-Win, pampering swag bags with 7280 W. Palmetto Park Road | Suite 205N | Boca Raton | 33433
donated items from Saks Fifth Avenue, Green Roads CBD ww.BocaConciergeDoc.com
and Protect My Shoes, as well as pet grooming kits, purse
table hangers and pairs of pup-themed socks.