Page 4 - Boca Exposure - November '22

Page 4, Boca Exposure

Brightline Train Station from page 1 as the baseline for other travel companies. This includes
the rollout of its mobility as a service: Brightline+. Guests
to offer an experience unlike any other. Through a hospitality- traveling to and from Brightline’s Boca Raton station will
driven approach, Brightline is connecting cities with benefit from Brightline+, a door-to-door mobility service
distances too short to fly and too far to drive conveniently, designed to get you to and from your destinations all from
while maintaining the allure of travel and exploration. The the push of a button on the app or website.
modern, intercity passenger rail already serves Miami, Fort To bring this station to Boca Raton took a lot of collaboration
Lauderdale and West Palm Beach with plans to connect South and community support. Mayor Singer was the city’s biggest
Florida to Orlando by 2023. cheerleader for a future Brightline station. He advocated for the
This year, Brightline is opening two new stations. The one expansion to the city and cited all the overwhelming positive and
in Boca will be located across from Mizner Park located at 101 economic benefits as to why it was needed. Through this effort,
N.W. 4th Street on a 1.8-acre site adjacent to the downtown Brightline’s Boca Raton station will provide a major boost to the
library. The station will feature 22,000 square feet of space, local economy. Approximately 1.8 million visitors annually by
which will include its signature autonomous MRKT and 2025 will use Brightline to visit Boca Raton, and are projected
SMART and PREMIUM lounges. Inside the station, travelers to contribute up to $10.9 million annually in local spending.
will be immediately greeted by the platform and access level Boca businesses will also benefit from an expanded base
boarding onto the train. A 455-space parking garage will service of prospective employees who will be able to commute from
nearby communities on the Brightline station route.
Today, you can travel between Miami, Fort Lauderdale and
Miami starting at as low as $10 for a one-way ticket. Boca is
Nov. 25 going to be a major part of this system and will offer service
to West Palm in approximately two minutes, Fort Lauderdale
Brightline’s Boca station and visitors to the library, who will have in approximately 14 minutes, Aventura in approximately 29
dedicated, covered and complimentary spaces on the first floor. minutes and Miami in approximately 44 minutes. Travelers in
All of Brightline’s stations feature a cashless, touchless Boca will be able to seamlessly connect to Central Florida.
environment with new technologies and markets throughout the How Did Brightline Come About?
stations and on board the trains that will eliminate lines and guests Brightline is the vision of Wes Edens, co-founder of Fortress
congregating–and Boca Raton’s station will be no different. Investment Group. Realizing that the United States is over 50
This is the same elevated first-class service Brightline riders years behind in train travel compared to other countries, Wes
love and includes cold refreshment towels, individual sanitation decided it was time to bring high-speed rail to America. His
wipes, a snack basket, complimentary alcoholic beverage vision was to connect city pairs that were too close to fly and
onboard and at the Premium Lounge. This Premium service will too far to drive, starting with the connection between Orlando
Nov. 26 also include morning/afternoon in-station food snacks and small and Miami.
bites, unlimited nonalcoholic beverages, and a reduced-priced The Florida market continues to prove its resilience
menu for purchases. with traffic, hotel occupancies, dining, airport departures
Nov. 28 The experience matters. Brightline continues to be a leader in and overall highway congestion surpassing pre-COVID
the transportation industry by maintaining a belief that it’s levels. With more people moving to South Florida, there is
more than simply getting from point A to B. Even before a continued need for alternative transportation for people
COVID, the company built an environment that now serves traveling between Florida cities.

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