Page 12 - The Jewish Voice - September '19

Page 12, The Jewish Voice
WATERFRONT PROPERTIES’
THOMSON
Records Best 12 Months
in Three Decades
ROB THOMSON | 561.818.6221
rt@wfpcc.com
2019-03-18_Rob-Seabreeze.indd
LOOK
BEYOND
Approaching $200 Million Sales
ROB Soon to Top $2 Billion Lifetime
THE A GENTS
W A TERFRONT PROPER TIE S AND CL UB C OMMUNITIE S
Closing out 2018 and starting the New Year fast,
hen your real estate agent isn’t inviting you to meet their marketing team, there likely isn’t
Waterfront Properties Owner Rob Thomson had the
one. When you visit Waterfront Properties corporate office it will be obvious that Waterfront
best 12 months of sales in his 30-year career. As of this
is as much a marketing firm with expert knowledge and a budget to focus on a sale of your
writing, he’s sold, or currently has pending, sales of
W any time and I know I’ll get an immediate response.”
property as it is a real estate brokerage.
almost $200 million in Jupiter/Tequesta/North County
real estate. By the time you read this, Rob likely will
have achieved the mark, which simultaneously places
him at over $2 billion in lifetime sales. The youngest
The Waterfront Advantage
The last word that could ever be used to describe
agent inducted into Luxury Real Estate’s Billionaires
Waterfront Properties is ordinary. At Waterfront’s
Club, no single agent has reached one billion dollars
marketing headquarters, a diligent and enthusiastic staff
in sales faster. Rob hit that mark almost a decade ago.
works hand-in-hand with real estate agents. Together,
they collaborate to expertly market their sellers’
properties and reach buyers all over the world. Don’t
Now with five offices from Delray to Stuart—the
assume this is the norm in every real estate office.
most recent being Waterfront’s Palm Beach office at
333 Peruvian Avenue—Rob spoke enthusiastically
David Abernathy, Business Manager at Waterfront,
about his company’s continual evolution. “Early on
says “my colleagues at other brokerages are envious
we invested heavily in the Internet. Back then, most
of Waterfront’s 20+ person marketing team, who
brokerages operated exclusively under the old idea
don’t need to outsource key marketing projects.” The
company’s dedicated marketing budget provides the
that sales came down to who you know. Some still think
marketing team with the most up-to-date marketing
that way.” With nine out of every ten real estate sales
technology, equipment and strategies.
today beginning as an Internet search, it’s impossible
to know enough people. Many brokerages have come
How?
around to the reality of Internet marketing’s outsized
Here is a glimpse behind the scenes…
role in selling real estate; they are playing catch up
with Thomson and Waterfront’s moving target.
Photo Expertise/Graphic Design Team
In the digital arena in which we work, Waterfront’s in-
“Complacency is not in our company DNA,” Rob
house photographers, graphic designers and photo
editors are highly trained and work with the agents to
said. “We’ve invested more heavily in training and
understand the home features that buyers are looking
technology over the last three years than ever before.
for. Then the team is able to highlight the best features
That’s now paying big dividends for every agent in
of sellers’ properties in all marketing materials. Using
specific, proven strategies, they’re able to captivate
our firm.” Waterfront now features its properties on
buyers’ interest with photos and designs that make an
6,000 local, national and global property exposure
impact.
websites. Last year Waterfront won the international
award for real estate Internet marketing innovation.
Internet/SEO/Social Media Team
That’s just one iron in the fire of Waterfront’s marketing
In today’s world of digital giants like Amazon and
operation. Commenting that he’s “never been more
Facebook, Waterfront knows the importance of web
excited,” Rob said shepherding agents’ success
dominance. With a dedicated team focusing on the
is one of his greatest satisfactions. He personally
Internet and digital marketing, Waterfront’s websites
consistently appear at the top of Google. Their sellers’
coaches more agents now than at any other time in
properties are promoted on thousands of local, national
his career. Weekly breakfast meetings have turned
and international real estate websites and social media
into twice-weekly sessions, usually held at Thomson’s
channels, creating maximum online exposure for homes
to the right audiences all over the world.
neighborhood Admirals Cove Marina Café.
W
WATERFRONTATERFRONT
PR
PROPERT I E SOPERT I E S
AND CLUB COMMUNITIES
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The Jewish Voice, Page 13
Waterfront Palm Beach’s Ronnie Hasozbek-Garcia
said, “Rob is incredibly generous with his time. His day
begins at 4 AM, so I can bounce anything off him at
Ronnie continued, “He has incredible insights. We go
up against the biggest and oldest firms in Palm Beach
in listing presentations, and we win.”
Email Marketing Team
He echoed fellow Palm Beach agent Toni Hollis who
Through use of email marketing, Waterfront is able
to communicate directly with thousands of potential
said, “Rob is a huge help. He doesn’t do opinions.
buyers looking for properties similar to your home’s
location and price range. Waterfront’s agents often
He brings in his team and they use data to educate
know about properties before they are on the market
homeowners about the reality of what works to sell a
which allows buyers to hear about them before they
home in the real world right now. Our presentations
appear in MLS.
show sellers the path we’ll follow to sell their home.”
Hollis, a Palm Beach real estate luminary in her own
right, added, “Rob has spent hours teaching me
Print Production Team
Waterfront’s team of production specialists and
to embrace the digital and Internet world. Before
graphic designers collaborate to create, high quality,
Waterfront, I thought I’d seen and done it all.” 2018
marketing materials such as brochures, postcards, local
was her second best in sales, and what she called the
publications and special mail pieces. Their massive,
most prolific in her own 40-year real estate career.te all
industrial-sized printer allows the team to crea
materials in-house and in a timely fashion.
George McMahon is a longtime client of Rob’s.
Behind the scenes, the marketing team assists
“Another agent recommended Rob as a specialist in
Waterfront agents to solely focus on quickly connecting
high end waterfront estate homes in North County.
sellers and buyers.
That was about six years ago. I’ve now sold and
purchased homes and lots for building with Rob. He
Owners/Brokers from many other areas have come to
Waterfront to learn from Rob Thomson, Waterfront’s
and his team are very knowledgeable.” Mirroring what
many say of Waterfront, George said, “They are a very
managing partner, about how the marketing team is
able to free up agents’ time to focus entirely on finding
buyers for their sellers’ properties.
professional group. Working with Rob and Waterfront
is easy and efficient.” Having developed a friendship
with Rob over many years and transactions, George
When deciding to sell or buy property, Waterfront
concluded, “I have nothing but good things to say.”
invites you to visit their marketing headquarters to meet
with Thomson and the marketing team. They promise it
will be anything but ordinary.
“It’s supposed to feel easy for our sellers and buyers,”
Rob explained. “We have a team of people that work
phenomenally hard behind the scenes. Our agents are
incredibly entrepreneurial professionals.” Speaking of
the company Rob said, “This has always been about
‘us.’ I love it when agents say they feel like family. I’m
working to see just how far the Waterfront family can
go, together.”
Rob Thomson | rt@wfpcc.com | 561.818.6221
Rob Thomson | 561.346.1881 | rt@wfpcc.com
waterfront-properties.com
WATERFRONT YACHT BROKERAGE
info@waterfrontyacht.com |
3/18/19 9:28 PM