Page 9 - Hobe Sound Reflections - October '19

Page 8, Hobe Sound
Jaime Schwartz
To Sell Your Hobe Sound Property
HOBE SOUND REAL ESTATE
Intracoastalcanalhomes.com
2019-03-18_Jaime-Seabreeze.indd
Waterfront Properties’ Hobe Sound Specialist
To Hobe Sound sellers:
BEHIND THE SCENES AT
W A TERFRONT PROPER TIE S AND CL UB C OMMUNITIE S
"I have the buyers."
Raised in Hobe Sound
Local Knowledge – Global Exposure “Buyers are lined up. I don’t
have many homes to sell them,”
hen your real estate agent isn’t inviting you to meet their marketing team, there likely isn’t one. When you
W with expert knowledge and a budget to focus on a sale of your property as it is a real estate brokerage.
Waterfront Properties’ Hobe Sound
visit Waterfront Properties corporate office it will be obvious that Waterfront is as much a marketing firm
specialist Jaime Schwartz said.
“The demand for Hobe Sound
properties, especially Hobe Sound Email Marketing Team
The Waterfront Advantage
The last word that could ever be used to describe
waterfront, far exceeds the available
Waterfront Properties is ordinary. At Waterfront’s marketing
headquarters, a diligent and enthusiastic staff works hand-
inventory.” As of this writing, there
in-hand with real estate agents. Together, they collaborate to and price range. Waterfront’s agents often know about
expertly market their sellers’ properties and reach buyers all properties before they are on the market which allows
are only eight waterfront properties
over the world. Don’t assume this is the norm in every real
estate office.
currently listed for sale.
David Abernathy, Business Manager at Waterfront, says “my
colleagues at other brokerages are envious of Waterfront’s
20+ person marketing team, who don’t need to outsource
key marketing projects.” The company’s dedicated marketing
BETTER TO KNOW
budget provides the marketing team with the most up-to-
date marketing technology, equipment and strategies.
Even homeowners who are not interested in selling will
How? benefit from knowing their home’s value in this hot market.
Here is a glimpse behind the scenes…
“If you sit down with me,” Jaime explained, “you may agents to solely focus on quickly connecting sellers and
be surprised to find what your home’s real value is in the buyers.
current market.” Jaime said she’s happy to meet with
Photo Expertise/Graphic Design Team
In the digital arena in which we work, Waterfront’s in-house
homeowners whether or not they intend sell.
photographers, graphic designers and photo editors are
highly trained and work with the agents to understand the
home features that buyers are looking for. Then the team is
LOCAL KNOWLEDGE
able to highlight the best features of sellers’ properties in
all marketing materials. Using specific, proven strategies,
Deep local knowledge and a love of all things Hobe Sound
they’re able to captivate buyers’ interest with photos and
are key advantages Jaime brings sellers and buyers alike. “I
designs that make an impact.
sell the Hobe Sound lifestyle that I know and live,” said the
longtime resident. Jaime may be the only area agent who
Internet/SEO/Social Media Team
truly focuses just on marketing Hobe Sound properties.
Call Jaime In today’s world of digital giants like Amazon and Facebook,
She has a stream of Hobe Sound buyers, which agents who
Waterfront knows the importance of web dominance.
sell in many other markets—and just occasionally in Hobe
With a dedicated team focusing on the Internet and digital
772.263.0978 marketing, Waterfront’s websites consistently appear at the
Sound—don’t have. This is a huge advantage to sellers.
top of Google. Their sellers’ properties are promoted on
Buyers also benefit because Jaime knows the market so
thousands of local, national and international real estate
intimately.
websites and social media channels, creating maximum
online exposure for homes to the right audiences all over
the world.
WATERFRONTATERFRONT
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AND CLUB COMMUNITIES
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Hobe Sound, Page 9
RESOURCES
With Waterfront Properties for over three years, and an
what doesn’t. “I researched real estate companies for six
agent for well over a decade, Jaime knows what works and
months prior to joining Waterfront. Once I understood the
resources Waterfront provides, the decision was easy.” The
resources Jaime touts include Waterfront’s multiple award-
winning buyer lead and property exposure websites that
last year won an international award for best real estate
internet innovation. Waterfront’s in-house publishing
team develops rich, professionally designed brochures
showcasing exceptional photography from some of the
area’s top architecture and interior design photographers.
USING THE TOOLS
Through use of email marketing, Waterfront is able to
communicate directly with thousands of potential buyers
looking for properties similar to your home’s location
“I use every available tool,” Jaime said. “The internet,
social media, and gorgeous print and digital advertising
buyers to hear about them before they appear in MLS.
all allow me to showcase the properties of sellers who
have entrusted their homes to me to sell. I want every
home I market to be positioned in the best possible way,
Print Production Team
maximizing its salability.” Her sellers agree.
Waterfront’s team of production specialists and graphic
designers collaborate to create, high quality, marketing
materials such as brochures, postcards, local publications
“Jaime is one of the most meticulous and forthright realtors
and special mail pieces. Their massive, industrial-sized
I’ve ever used,” Celesa Lucien said. “She goes beyond
printer allows the team to create all materials in-house and
her duties and responsibilities, providing for the seller the
in a timely fashion.
most targeted audience. She coordinates open houses
with enthusiasm and regard for the home. I recommend
Behind the scenes, the marketing team assists Waterfront
Jaime to anyone wanting to list a home.”
Waterfront Properties owner Rob Thomson added, “What
sometimes goes unseen, and what I find so impressive, is
Owners/Brokers from many other areas have come to
Jaime’s work ethic. From day one, she’s been absolutely
Waterfront to learn from Rob Thomson, Waterfront’s
tireless. She specializes in an area she knows well and
managing partner, about how the marketing team is able to
clearly loves. Buyers pick up on that.”
free up agents’ time to focus entirely on finding buyers for
their sellers’ properties.
The married mother of two is committed to several local
When deciding to sell or buy property, Waterfront invites
causes and organizations. A member of the Martin County
you to visit their marketing headquarters to meet with
Junior League, Jaime is also heavily active with Martin
County Healthy Start Coalition. “They were a huge help
Thomson and the marketing team. They promise it will be
anything but ordinary.
with my baby and I want to help make sure they can
continue to help other mothers.”
Jaime Schwartz is as passionate about contributing to the
Hobe Sound community as she is about sharing and selling
it.
Rob Thomson | rt@wfpcc.com | 561.818.6221
Jaime Schwartz | 772.263.0978 | jaime@wfpcc.com
Rob Thomson | 561.346.1881 | waterfront-properties.com
WATERFRONT YACHT BROKERAGE
info@waterfrontyacht.com |
3/18/19 8:58 PM