Page 8 - Jupiter West - October '19

Page 8, Jupiter West Jupiter West, Page 9

DONNA LEDERMAN BEHIND THE SCENES AT

SPECIALIZING IN W A TERFRONT PROPER TIE S AND CL UB C OMMUNITIE S

JUPITER COUNTRY CLUB

hen your real estate agent isn’t inviting you to meet their marketing team, there likely isn’t
W property as it is a real estate brokerage.
one. When you visit Waterfront Properties corporate office it will be obvious that Waterfront

is as much a marketing firm with expert knowledge and a budget to focus on a sale of your

The Waterfront Advantage

The last word that could ever be used to describe Email Marketing Team
Waterfront Properties is ordinary. At Waterfront’s Through use of email marketing, Waterfront is able to
marketing headquarters, a diligent and enthusiastic staff communicate directly with thousands of potential buyers
works hand-in-hand with real estate agents. Together, they looking for properties similar to your home’s location
collaborate to expertly market their sellers’ properties and and price range. Waterfront’s agents often know about
reach buyers all over the world. Don’t assume this is the properties before they are on the market which allows
norm in every real estate office. buyers to hear about them before they appear in MLS.

David Abernathy, Business Manager at Waterfront,
says “my colleagues at other brokerages are envious of Print Production Team
Waterfront’s 20+ person marketing team, who don’t need Waterfront’s team of production specialists and graphic
to outsource key marketing projects.” The company’s designers collaborate to create, high quality, marketing

dedicated marketing budget provides the marketing team materials such as brochures, postcards, local publications
with the most up-to-date marketing technology, equipment and special mail pieces. Their massive, industrial-sized
and strategies. printer allows the team to create all materials in-house
and in a timely fashion.

How?
Here is a glimpse behind the scenes… Behind the scenes, the marketing team assists Waterfront
agents to solely focus on quickly connecting sellers and
buyers.

Photo Expertise/Graphic Design Team
In the digital arena in which we work, Waterfront’s in- Owners/Brokers from many other areas have come to
house photographers, graphic designers and photo editors Waterfront to learn from Rob Thomson, Waterfront’s
are highly trained and work with the agents to understand managing partner, about how the marketing team is able to
the home features that buyers are looking for. Then the free up agents’ time to focus entirely on finding buyers for

team is able to highlight the best features of sellers’ their sellers’ properties.
properties in all marketing materials. Using specific,
proven strategies, they’re able to captivate buyers’ interest
with photos and designs that make an impact. When deciding to sell or buy property, Waterfront invites
you to visit their marketing headquarters to meet with
Thomson and the marketing team. They promise it will be

Internet/SEO/Social Media Team anything but ordinary.
In today’s world of digital giants like Amazon and
Facebook, Waterfront knows the importance of web
dominance. With a dedicated team focusing on the
Internet and digital marketing, Waterfront’s websites

consistently appear at the top of Google. Their sellers’
properties are promoted on thousands of local, national
and international real estate websites and social media Rob Thomson | rt@wfpcc.com | 561.818.6221
channels, creating maximum online exposure for homes to
the right audiences all over the world.

FINANCING AVAILABLE THROUGH INSURANCE AVAILABLE THROUGH WATERFRONT YACHT BROKERAGE
FBC Mortgage LLC | 561.745.1504 First Florida Insurance | 561.743.5688 info@waterfrontyacht.com | 561.427.0020