Page 8 - Waterways - October '19

Page 8, Waterways Waterways, Page 9

Call Paul Thomson

Selling North Palm Beach/ Palm Beach Gardens/Juno Waterfront BEHIND THE SCENES AT

When You Want To Sell W A TERFRONT PROPER TIE S AND CL UB C OMMUNITIE S

561.371.3571

hen your real estate agent isn’t inviting you to meet their marketing team, there likely isn’t
W is as much a marketing firm with expert knowledge and a budget to focus on a sale of your
one. When you visit Waterfront Properties corporate office it will be obvious that Waterfront

property as it is a real estate brokerage.

The Waterfront Advantage Email Marketing Team
The last word that could ever be used to describe Through use of email marketing, Waterfront is able
Waterfront Properties is ordinary. At Waterfront’s to communicate directly with thousands of potential
marketing headquarters, a diligent and enthusiastic staff buyers looking for properties similar to your home’s
works hand-in-hand with real estate agents. Together, location and price range. Waterfront’s agents often
they collaborate to expertly market their sellers’ know about properties before they are on the market
properties and reach buyers all over the world. Don’t which allows buyers to hear about them before they
assume this is the norm in every real estate office. appear in MLS.

David Abernathy, Business Manager at Waterfront, Print Production Team
says “my colleagues at other brokerages are envious Waterfront’s team of production specialists and
of Waterfront’s 20+ person marketing team, who graphic designers collaborate to create, high quality,
don’t need to outsource key marketing projects.” The marketing materials such as brochures, postcards, local
company’s dedicated marketing budget provides the publications and special mail pieces. Their massive,
marketing team with the most up-to-date marketing industrial-sized printer allows the team to create all
technology, equipment and strategies.
materials in-house and in a timely fashion.

How? Behind the scenes, the marketing team assists
Here is a glimpse behind the scenes…
Waterfront agents to solely focus on quickly connecting
sellers and buyers.

Photo Expertise/Graphic Design Team
In the digital arena in which we work, Waterfront’s in- Owners/Brokers from many other areas have come to
house photographers, graphic designers and photo Waterfront to learn from Rob Thomson, Waterfront’s
editors are highly trained and work with the agents to managing partner, about how the marketing team is
understand the home features that buyers are looking able to free up agents’ time to focus entirely on finding
for. Then the team is able to highlight the best features buyers for their sellers’ properties.
of sellers’ properties in all marketing materials. Using
specific, proven strategies, they’re able to captivate
buyers’ interest with photos and designs that make an When deciding to sell or buy property, Waterfront
impact. invites you to visit their marketing headquarters to meet
with Thomson and the marketing team. They promise it
Celebrating 30 years with will be anything but ordinary.

Internet/SEO/Social Media Team
Waterfront Properties In today’s world of digital giants like Amazon and

Facebook, Waterfront knows the importance of web
dominance. With a dedicated team focusing on the
Internet and digital marketing, Waterfront’s websites
consistently appear at the top of Google. Their sellers’
properties are promoted on thousands of local, national
and international real estate websites and social media
channels, creating maximum online exposure for homes
to the right audiences all over the world.
Rob Thomson | rt@wfpcc.com | 561.818.6221

FINANCING AVAILABLE THROUGH INSURANCE AVAILABLE THROUGH WATERFRONT YACHT BROKERAGE

FBC Mortgage LLC | 561.745.1504 First Florida Insurance | 561.743.5688 info@waterfrontyacht.com | 561.427.0020