Page 9 - Lifestyles in Palm Beach Gardens - September '21

Lifestyles in Palm Beach Gardens, Page 9
LMC Gains Year-Round Sponsorship

With Lilly Pulitzer To Support Beach Cleanups

Recently, Loggerhead Marinelife Center (LMC) once features an on-site
again joined forces with Lilly Pulitzer, the clothing hospital, research
brand that is equally known for its iconic resort wear laboratory ,
and philanthropic efforts. Lilly Pulitzer and LMC will be educational
in a year-long partnership to help support weekly beach exhibits and
cleanups on Juno Beach, Fla. aquariums, and
“It’s a privilege working with over 90 global also operates the
conservation partners, but especially when we get to work Juno Beach Pier,
with a company whose roots are also in South Florida,” which hosts world-
said LMC Conservation Manager Katie O’Hara. “There is c l a ss a n g l i n g
no question that the same charitable spirit of the barefoot and sightseeing.
Palm Beach princess, Lilly Pulitzer, still exists with her Situated on one of
brand today. Her resort wear line isn’t just drawing people the world’s most
to paradise, but is actively protecting it.” important sea turtle
In 2020, the marine debris sort report showed that nesting beaches,
99,967 pieces of debris were collected on Florida Logger head
beaches by LMC and partnering organizations. A total Marinelife Center
of 99 beach cleanups were conducted and revealed is open daily
that the greatest offenders were plastic, including hard, Valerie Tovar, Natalie Longo, Olivia Howson and hosts over
foam and film plastics as well as cigarette butts, bottle 350,000 guests
caps, and wrappers. In 2021, a PEW Charitable Trusts free of charge each
and SYSTEMIQ, Ltd. study revealed that the amount of year. The center’s
plastic that flows into the oceans every year is expected conservation team
to nearly triple by 2040 to 29 million tons. works with 90 local Beach cleanup participant
“Every piece of plastic, every helping hand, it makes and international
a difference. These weekly cleanups provide fun and organizations across six continents to form partnerships
inspiring opportunities for every age to get involved with and share conservation initiatives and best practices that
ocean conservation and it’s an honor to support LMC’s are core to its mission of ocean conservation. The center
mission,” said Lilly Leas Ferreira, granddaughter of is expanding and has launched its Waves of Progress
Lilly Pulitzer, a fourth-generation Palm Beacher, real capital expansion campaign, designed to accelerate and
estate agent, and brand consultant. “Like so many of us, amplify LMC’s conservation and education impact. When
my happy place has always been Palm Beach County’s complete, the facility will offer one of the world’s most
beaches, and now with the help of Lilly Pulitzer, we’re advanced and unique experiences for guests and scientific
adding even more sunshine to our shorelines.” partners. For more information, visit www.marinelife.org
The year-round sponsorship will entail hosting a or call (561) 627-8280.
community giving event this fall throughout Palm Beach Lilly Pulitzer
County Lilly Pulitzer retail stores. This event will also Lilly Pulitzer speaks to generations of rule-breaking,
highlight the two local and late pioneering females, sun-followers who celebrate the spontaneous bohemian
Lilly Pulitzer and LMC’s Eleanor Fletcher, on Pulitzer’s spirit of Lilly Pulitzer. The company’s effortless fashions
birthday, Nov. 10. are truly born from an original. It all happened by
Everyday visitors are also welcome to lend a hand at accident, when in 1959-ish Lilly (McKim) Pulitzer – a
Saturday’s Juno Beach cleanups. Every Saturday at 8:30 stylish Palm Beach hostess and socialite whose husband
a.m., guests can meet at LMC’s back gate by the east Peter Pulitzer owned several Florida citrus groves –
parking lot to pick up beach cleanup supplies. needed a project of her own. With Peter’s produce, she
Here’s to making our beaches as bright as our closets! opened a juice stand on Via Mizner, just off Worth Avenue
For more information on becoming a beach cleanup in Palm Beach. Lilly’s business was a hit, but squeezing
sponsor, please contact Pam Dyar at pdyar@marinelife.org. oranges, lemons, limes, and pink grapefruit made a mess
Loggerhead Marinelife Center of her clothes. Realizing that she needed a juice stand
Loggerhead Marinelife Center (LMC) is a nonprofit sea uniform, Lilly asked her dressmaker to design a dress that
turtle research, rehabilitation and educational institution would camouflage the stains. The result? A comfortable
that promotes conservation of ocean ecosystems with a sleeveless shift dress made of bright, colorful printed
Lilly team visit at LMC focus on threatened and endangered sea turtles. The center cotton in pink, green, yellow and orange. Although her
customers liked Lilly’s juice, they loved her shift dresses.
Soon Lilly was selling more shift dresses than juice, so
she decided to stop squeezing and focus on designing and
PRESENTING THE 2 0 2 1 / 2 0 2 2 selling her “Lillys.” Lilly became a fashion sensation and
SEASON 20% OFF TICKETS a creator of authentic American resort wear as we know
it. The brand recently celebrated its 60th anniversary
OF DANCE Valid August 20 through September 9 and continues to create authentic printed styles straight
from the in-house print design studio. Learn more at www.
Use code: BPB2021
lillypulitzer.com.
Photos by Loggerhead Marinelife Center

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