Page 3 - Boca Club News - August '22

Boca Club News, Page 3

Kaye Communications PR & Marketing Wins from page 1 Tri-County Animal Rescue fundraiser and increased media The Ninth Bernays Win Caps off
coverage about Tri-County Animal Rescue, its non-rescue 25th Anniversary Commemoration of
Gold Coast Public Relations Council is the largest services at its Pet Clinic, its Medical Fund and how the Kaye Communications
independent organization in South Florida of PR, nonprofit helps support the financially challenged within In addition to being presented the win this year,
marketing and communications professionals from Palm the community it serves. KCOM-PR has won past Bernays Awards for the following
Beach, Broward, Martin and Dade counties. Its prestigious KCOM-PR Delivers “The Perfect Afternoon projects and campaigns on behalf of business and nonprofit
Bernays Awards program serves as the “Regional Oscars” for Dining ‘With and For’ Dogs” organizations:
for the South Florida PR industry. The judges panel As COVID-19 gathering restrictions were reduced, • Bernays PR Star Award: Presented for best overall and
annually consists of journalists and former and current people were starting to look forward to getting out again long-standing excellence for “building a solid reputation
PR executives. To ensure impartiality, none are members within safe “feel good, do good” environments to socialize for serving a variety of business, lifestyle and nonprofit
of the organization. and support community needs. Within a rapid six-week clients over the years.”
“The stature of the others in the special event timeframe and in strict adherence to CDC guidelines, • Best PR Campaign by a Small Company/Firm: “The
nomination category this year made the win so much KCOM-PR conceptualized, branded, introduced, promoted New Way to Club” brand and marketing reinvention
more coveted,” shared KCOM-PR Founder, resident & and produced the inaugural Moms & Pups “Bark & campaign for Boca Lago Golf & Country Club, a private
Chief Strategist Bonnie S. Kaye. Contenders were the Brunch.” equity membership country club that was transitioning
City of Boynton Beach, Discover the Palm Beaches and Positioned as a news-generating kick-off for Mother’s to a non-equity private club membership following Club
the Cultural Council for Palm Beach County, Palm Beach Day week, more than 125 paw-loving advocates and acquisition by an independent owner.
Civic Association and Palm Tran public transportation dozens of their pups enjoyed joyful open-air, courtyard • Best PR Campaign by a Small Company/Firm:
system. “Their achievements too were stellar, so being on brunch and themed festivities to celebrate pup rescue Habitat for Humanity of South Palm Beach County’s
the slate with these public entities and then winning was moms and raise funds. These included live music, free- Women Build, a women-exclusive “Sisterhood of the Pink
even more gratifying.” flowing Bloody Mary and Bellini Bars, a doggie treat Hard Hat” experiential “fan and fund” raiser.
Special Event Focused Attention on Little-Known buffet, Mom & Pooch Photo Station, Mother’s Day • Best PR Campaign by a Small Company/Firm: BEE
COVID-19-Related Community Wellness Need boutique gift shopping, silent auction, “KARMA Luxury Positive Now™ campaign for Broken Sound Club,
With so many other COVID-19 non-profit needs taking Weekend” Chance-to-Win, pampering swag bags with a 5-Star Platinum Club of America private club and
priority at the time for 15+ months with extensive media donated items from Saks Fifth Avenue, Green Roads CBD internationally respected sustainability leader.
attention, Tri-County Animal Rescue needed to create and Protect My Shoes, as well as pet grooming kits, purse • Best Special Event: Inaugural Boca Raton Mayors
a news-generating springboard fundraiser to amplify table hangers and pairs of pup-themed socks. Ball presented by the Rotary Club Downtown Boca Raton
awareness of yet another vulnerable population. These High-profile Boca Raton Pup Rescue Moms Marta (conceived and produced pro bono by KCOM-PR) to benefit
were families of pets who were desperately in need of Batmasian, Andrea Kline and Constance Scott---who the health and wellness needs of Boca Raton’s nonprofits.
vet care, but were financially forced to neglect care that have long advocated for this non-profit animal rescue • Nonprofit/Charity Project or Campaign (Budget
could, if not treated, lead to unnecessary pain, death or organization---were honored. A host committee of well- under $100,000): The Great Doggie Dine-Out & Paws
even gut-wrenching pet surrenders. connected Boca residents was recruited to help share the Fest “peeps and pups” event to raise “fans and funds” to
Exceeding all its messaging, “fun, fan and fund” event, mission and Chance to Win ticket sales with their benefit client Tri-County Animal Rescue
raising and awareness goals, the first-time event helped closest circles. Pup Star Host terrier Tamar Batmasian • Best Project on Behalf of a Nonprofit Organization:
heal and save the lives of the most vulnerable, generated welcomed guests. Reach out to sponsors and donors “Our Legend, Her Legacy”: Countess de Hoernle’s
zero surrenders of pets treated, and increased Medical offered various levels of themed sponsor categories: “Paws 100th Birthday Gala and Community Celebration
Fund resources to serve 53 families. The event secured Up” Red Carpet, “Pet Protector” (ADT), “Tail-wagging” presented by the Order of St. John to benefit five area
and engaged new donor and sponsorship relationships, Valet, Beau’s “Bark” Bars, “Pupolicious Décor” and nonprofits selected by the Countess.
laid the foundation for a formidable new branded annual annual Healing Clinic Kennel dedications. • Best PR Campaign by a Large Company or Firm:
The $100 Hamburger campaign to debut the Old
Homestead Steakhouse at the Boca Raton Resort &
Club that benefited Make-a-Wish Foundation; achieving
$1.7 million in broadcast coverage alone within the first
48 hours of debut.
Kaye Communications is an award-winning South
Florida-headquartered integrated marketing and public
relations firm based in Boca Raton that provides “seriously
strategic” integrated communications counsel, develops
authentic original content and implements market-relevant
multi-audience programs, initiatives and campaigns for
regional and national B2B, consumer brands in a variety
of industries with demonstrated expertise in public/private
partnerships.
To achieve success, KCOM-PR provides “think tank”
insights, ideation and media relations interface to create
news-generating opportunities and engaging events to
increase brand awareness and education, media/influencer
storytelling, alliance-building, grassroots interfacing
and impactful community relations imprints. The firm,
celebrating 25+ years of client impacts and imprints, is
located at 980 North Federal Highway, Suite 110, Boca
Raton, FL 33432. For more information, call (561) 392-
5166, or visit www.kcompr.com.
General Dentistry

Cosmetic & Laser Talent Search Begins from page 1

Five determined by the highest votes will be invited to
compete once more at a RoofClaim.com Boca Raton
Bowl live finale in September.
The Top Five contestants invited to compete live will
perform a verse of their choice at the RoofClaim.com
Boca Raton Bowl Idol event, to be held Wednesday,
September 28th at the Boca Raton Marriott at Boca
Center. A combination of audience votes and judges’
votes will determine three finalists, who will perform the
National Anthem to see who will be chosen to sing on-
field at this year’s RoofClaim.com Boca Raton Bowl. All
proceeds of the live event will go to the bowl’s official
Dr. Rosenbusch has been charity partner, Spirit of Giving Network. Tickets will
practicing dentistry for 34 years be available for purchase online, starting August 10th
at SpiritofGivingNetwork.com.
and has extensive experience in For full 2022 RoofClaim.com Boca Raton Bowl
many aspects of dentistry. His National Anthem Contest entry details and official
registration form, visit https://roofclaimbocaratonbowl.
main focus is on Cosmetic com/home/2022-national-anthem-contest.
visit us at:
This competition is one of several countdown
Dentistry, Laser Dentistry and cliverosenbuschdds.com events to the 2022 RoofClaim.com Boca Raton Bowl
Implant Prosthetics email: that will air live nationally on ESPN-TV and ESPN
Radio and locally on ESPN 106.3 FM. Conference
bocadentist12@gmail.com affiliations for this year’s matchup include the
Broken Sound Resident General Dentistry American Athletic Conference, Conference USA, Mid-
25 Years Cosmetic and Laser American Conference, Mountain West Conference,Sun
Belt Conference and selected independents.