Page 9 - Talk of Tequesta - September '21

The Talk Of Tequesta, Page 9

loGGerhead neWs

LMC Gains Year-Round Sponsorship

With Lilly Pulitzer To Support Beach Cleanups

Recently, Loggerhead Marinelife Center (LMC) once greatest offenders were
again joined forces with Lilly Pulitzer, the clothing plastic, including hard,
brand that is equally known for its iconic resort wear foam and film plastics
and philanthropic efforts. Lilly Pulitzer and LMC will be as well as cigarette
in a year-long partnership to help support weekly beach butts, bottle caps, and
cleanups on Juno Beach, Fla. wrappers. In 2021, a
“It’s a privilege working with over 90 global PEW Charitable Trusts
conservation partners, but especially when we get to work and SYSTEMIQ, Ltd.
with a company whose roots are also in South Florida,” study revealed that the
said LMC Conservation Manager Katie O’Hara. “There is amount of plastic that
no question that the same charitable spirit of the barefoot flows into the oceans
Palm Beach princess, Lilly Pulitzer, still exists with her every year is expected
brand today. Her resort wear line isn’t just drawing people to nearly triple by 2040
to paradise, but is actively protecting it.” to 29 million tons. Valerie Tovar, Natalie Longo, Olivia Howson
In 2020, the marine debris sort report showed that “Every piece of
99,967 pieces of debris were collected on Florida beaches plastic, every helping center features an on-site hospital, research laboratory,
by LMC and partnering organizations. A total of 99 hand, it makes a educational exhibits and aquariums, and also operates
beach cleanups were conducted and revealed that the dif ference. These the Juno Beach Pier, which hosts world-class angling and
weekly cleanups provide sightseeing. Situated on one of the world’s most important
fun and inspiring Beach cleanup participant sea turtle nesting beaches, Loggerhead Marinelife Center
opportunities for every is open daily and hosts over 350,000 guests free of charge
age to get involved with ocean conservation and it’s an each year. The center’s conservation team works with 90
honor to support LMC’s mission,” said Lilly Leas Ferreira, local and international organizations across six continents
granddaughter of Lilly Pulitzer, a fourth-generation Palm to form partnerships and share conservation initiatives
Beacher, real estate agent, and brand consultant. “Like so and best practices that are core to its mission of ocean
many of us, my happy place has always been Palm Beach conservation. The center is expanding and has launched its
County’s beaches, and now with the help of Lilly Pulitzer, Waves of Progress capital expansion campaign, designed
we’re adding even more sunshine to our shorelines.” to accelerate and amplify LMC’s conservation and
The year-round sponsorship will entail hosting a education impact. When complete, the facility will offer
community giving event this fall throughout Palm Beach one of the world’s most advanced and unique experiences
County Lilly Pulitzer retail stores. This event will also for guests and scientific partners. For more information,
highlight the two local and late pioneering females, visit www.marinelife.org or call (561) 627-8280.
Lilly Pulitzer and LMC’s Eleanor Fletcher, on Pulitzer’s Lilly Pulitzer
birthday, Nov. 10. Lilly Pulitzer speaks to generations of rule-breaking, sun-
Everyday visitors are also welcome to lend a hand at followers who celebrate the spontaneous bohemian spirit of
Saturday’s Juno Beach cleanups. Every Saturday at 8:30 Lilly Pulitzer. The company’s effortless fashions are truly
a.m., guests can meet at LMC’s back gate by the east born from an original. It all happened by accident, when
parking lot to pick up beach cleanup supplies. in 1959-ish Lilly (McKim) Pulitzer – a stylish Palm Beach
Here’s to making our beaches as bright as our closets! hostess and socialite whose husband Peter Pulitzer owned
For more information on becoming a beach cleanup several Florida citrus groves – needed a project of her
sponsor, please contact Pam Dyar at pdyar@marinelife.org. own. With Peter’s produce, she opened a juice stand on Via
Loggerhead Marinelife Center Mizner, just off Worth Avenue in Palm Beach. Lilly’s business
Loggerhead Marinelife Center (LMC) is a nonprofit sea was a hit, but squeezing oranges, lemons, limes, and pink
turtle research, rehabilitation and educational institution grapefruit made a mess of her clothes. Realizing that she
that promotes conservation of ocean ecosystems with needed a juice stand uniform, Lilly asked her dressmaker to
Lilly team visit at LMC a focus on threatened and endangered sea turtles. The design a dress that would camouflage the stains. The result?
A comfortable sleeveless shift dress made of bright, colorful
printed cotton in pink, green, yellow and orange. Although
CAMPBELL AND KARLIK, P.A. her customers liked Lilly’s juice, they loved her shift dresses.
Soon Lilly was selling more shift dresses than juice, so she
decided to stop squeezing and focus on designing and selling
ATTORNEYS AT LAW her “Lillys.” Lilly became a fashion sensation and a creator
of authentic American resort wear as we know it. The brand
recently celebrated its 60th anniversary and continues to
create authentic printed styles straight from the in-house
Wills • Trusts • Estate Planning • Probate print design studio. Learn more at www.lillypulitzer.com.

Taxation • Real Estate • Corporations Photos by Loggerhead Marinelife Center

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