Page 9 - Talk of Tequesta - September '21
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The Talk Of Tequesta, Page 9

                                                             loGGerhead neWs

                                 LMC Gains Year-Round Sponsorship

                     With Lilly Pulitzer To Support Beach Cleanups

        Recently, Loggerhead Marinelife Center (LMC) once   greatest offenders were
      again  joined  forces  with  Lilly  Pulitzer,  the  clothing   plastic, including hard,
      brand  that  is  equally  known  for  its  iconic  resort  wear   foam  and  film  plastics
      and philanthropic efforts. Lilly Pulitzer and LMC will be   as  well as cigarette
      in a year-long partnership to help support weekly beach   butts,  bottle  caps,  and
      cleanups on Juno Beach, Fla.                       wrappers.  In  2021,  a
        “It’s  a  privilege  working  with  over  90  global   PEW Charitable Trusts
      conservation partners, but especially when we get to work   and  SYSTEMIQ,  Ltd.
      with a company whose roots are also in South Florida,”   study revealed that the
      said LMC Conservation Manager Katie O’Hara. “There is   amount of plastic that
      no question that the same charitable spirit of the barefoot   flows into the oceans
      Palm Beach princess, Lilly Pulitzer, still exists with her   every year is expected
      brand today. Her resort wear line isn’t just drawing people   to nearly triple by 2040
      to paradise, but is actively protecting it.”       to 29 million tons.                               Valerie Tovar, Natalie Longo, Olivia Howson
        In  2020,  the  marine  debris  sort  report  showed  that     “Every  piece  of
      99,967 pieces of debris were collected on Florida beaches   plastic,  every  helping                 center features an on-site hospital, research laboratory,
      by  LMC  and  partnering  organizations. A  total  of  99   hand,  it  makes  a                      educational exhibits and aquariums, and also operates
      beach cleanups were conducted and revealed that the   dif ference. These                             the Juno Beach Pier, which hosts world-class angling and
                                                         weekly cleanups provide                           sightseeing. Situated on one of the world’s most important
                                                         fun  and  inspiring  Beach cleanup participant    sea turtle nesting beaches, Loggerhead Marinelife Center
                                                         opportunities for every                           is open daily and hosts over 350,000 guests free of charge
                                                         age to get involved with ocean conservation and it’s an   each year. The center’s conservation team works with 90
                                                         honor to support LMC’s mission,” said Lilly Leas Ferreira,   local and international organizations across six continents
                                                         granddaughter of Lilly Pulitzer, a fourth-generation Palm   to form partnerships and share conservation initiatives
                                                         Beacher, real estate agent, and brand consultant. “Like so   and best practices that are core to its mission of ocean
                                                         many of us, my happy place has always been Palm Beach   conservation. The center is expanding and has launched its
                                                         County’s beaches, and now with the help of Lilly Pulitzer,   Waves of Progress capital expansion campaign, designed
                                                         we’re adding even more sunshine to our shorelines.”   to accelerate and amplify LMC’s conservation and
                                                           The year-round sponsorship will entail hosting a   education impact. When complete, the facility will offer
                                                         community giving event this fall throughout Palm Beach   one of the world’s most advanced and unique experiences
                                                         County Lilly Pulitzer retail stores. This event will also   for guests and scientific partners. For more information,
                                                         highlight  the  two  local  and  late  pioneering  females,   visit or call (561) 627-8280.
                                                         Lilly Pulitzer and LMC’s Eleanor Fletcher, on Pulitzer’s   Lilly Pulitzer
                                                         birthday, Nov. 10.                                  Lilly Pulitzer speaks to generations of rule-breaking, sun-
                                                           Everyday visitors are also welcome to lend a hand at   followers who celebrate the spontaneous bohemian spirit of
                                                         Saturday’s Juno Beach cleanups. Every Saturday at 8:30   Lilly Pulitzer. The company’s effortless fashions are truly
                                                         a.m., guests can meet at LMC’s back gate by the east   born from an original. It all happened by accident, when
                                                         parking lot to pick up beach cleanup supplies.    in 1959-ish Lilly (McKim) Pulitzer – a stylish Palm Beach
                                                           Here’s to making our beaches as bright as our closets!   hostess and socialite whose husband Peter Pulitzer owned
                                                         For more information on becoming a beach cleanup   several Florida citrus groves – needed a project of her
                                                         sponsor, please contact Pam Dyar at   own. With Peter’s produce, she opened a juice stand on Via
                                                         Loggerhead Marinelife Center                      Mizner, just off Worth Avenue in Palm Beach. Lilly’s business
                                                           Loggerhead Marinelife Center (LMC) is a nonprofit sea   was a hit, but squeezing oranges, lemons, limes, and pink
                                                         turtle research, rehabilitation and educational institution   grapefruit made a mess of her clothes. Realizing that she
                                                         that promotes conservation of ocean ecosystems with   needed a juice stand uniform, Lilly asked her dressmaker to
      Lilly team visit at LMC                            a focus on threatened and endangered sea turtles. The   design a dress that would camouflage the stains. The result?
                                                                                                           A comfortable sleeveless shift dress made of bright, colorful
                                                                                                           printed cotton in pink, green, yellow and orange. Although
             CAMPBELL AND KARLIK, P.A.                                                                     her customers liked Lilly’s juice, they loved her shift dresses.
                                                                                                           Soon Lilly was selling more shift dresses than juice, so she
                                                                                                           decided to stop squeezing and focus on designing and selling
                                  ATTORNEYS AT LAW                                                         her “Lillys.” Lilly became a fashion sensation and a creator
                                                                                                           of authentic American resort wear as we know it. The brand
                                                                                                           recently celebrated its 60th anniversary and continues to
                                                                                                           create authentic printed styles straight from the in-house
                            Wills • Trusts • Estate Planning • Probate                                     print design studio. Learn more at

                               Taxation • Real Estate • Corporations                                                    Photos by Loggerhead Marinelife Center

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